If you’re an individual who wants to gain the most insight into the inner workings of Google and the other search engines, the Master SEO Workshop gives you a leg up over your competitors, even if they have a professional SEO company working with them. Most students choose the Master SEO Workshop because of all the material that’s covered. In addition graduates of the Master SEO Workshop enjoy another six months of mentoring with Mitch Albert. This way, as you continue to practice your new-found skills, if you have a problem or get stuck, you still have help to keep your techniques fresh.

Focus: Learn our step by step, stress free system for gaining top Web visibility and exposure

• • 8:30 AM Registration
  • Welcome and Introduction of Participants
  • Two Day basic SEO training class overview

• Short vs. Long-tail Keywords
• Google Trends
• Keyword Planner
• Other KW Research Tools

• Title Tags
• Meta Description Tags
• Headline Tags (E.g. H1, H2, etc)
• Image Alt Attributes
• Understanding and Optimizing URLs
• Optimizing Page Elements for Conversion as Well as SEO
• Where to Place Your Keywords for the Best Balance Between SEO and Marketing (On Page Optimization)

By the end of Day 1, you will have a good grasp on how to perform Keyword Research, how to work with your content in the correct sequence of operations for maximum impact. You will have a good understanding of current on page influences as well as step-by-step methodology. You will have a chance to actually work on your pages in class and benefit from hands-on practice as well as direct coaching from Mitch.

Day 1 is the first part of all the Basic Essentials you need to know for creating genuine relevancy for the most important niche phrases. Day 1, concludes with an evaluation benchmarking your progress. All of your SEO questions pertaining to the Basic SEO essentials will be answered.

Day 2 picks up where Day 1 ends with the most effective ways of getting your pages indexed.

• Working in Ranges of Pages
• The Importance of Themes
• The Twin Pillars of SEO – Authority and Relevancy

• A Comparison of Various Types of Links
• Understanding the Nofollow Attribute

• Authority Site Links
• The Special Value of .EDU and .GOV Links
• New School Link Building: Link Bait and Attraction Link Building
• Cleaning up Bad Links
• Google Penguin and the Dangers of Artificial Link Schemes
• SEO Strategy for Cleaning Up Links
• The Power of Internal Links:

• Absolute Versus Relative Links
• HTML Sitemaps
• XML Site Maps
• How to Create Site Maps
• Directory Style Sitemaps
• How to Stay Out of Trouble with the Search Engines (Web Spam)
• Doorway Pages, Cloaking, Scraped Content and Other Shady Practices

• Blogging and SEO
• Why Blogging is So Effective for SEO
• Unjamming Writer’s Block: Creative Content Ideas for Blogging
• Elements of a Popular Blog Post
• Tips for Increasing Your Chances for Popular Posts
• WordPress and SEO
• Optimizing Your Blog Posts Using the Yoast SEO Plugin
• Blog Search Engines and Pinging
• Tools for Building a Blog and other Blog Resources

• Local SEO Keyword Research
• Optimizing for Multiple Locations
• Optimizing for a Single Location and Multiple Service Areas
• Google Maps
• Geographically Relevant Link Building for Local SEO
• Reviews, Their Importance, and How to Build Good Ones
• Common Local SEO Problems

• Each student has the opportunity to have their Web site reviewed

Here’s your chance to measure your progress and see how far you have come in just 2 days Answer questions, and student progress evaluation.

Basic Essentials SEO Certification Awards (for any 2 Day Participants)

By the end of Day 2 you will have a good understanding of how to optimize your pages manually as well as a sequence of our full 6 step system for optimization of Web pages. You will understand which search engines and directories should be focused on for best results. You will also have had a chance to have your Web site reviewed on the big screen with Mitch, as well as have a priority SEO action plan for you website that you can take home. The student has a good grasp of how to build link reputation and link popularity as well as an awareness of all of the ways that prevent you from being penalized accidently.

By the end of Day 2 you will have a good understanding of how to optimize your pages manually as well as a sequence of our full 6 step system for optimization of Web pages. You will understand which search engines and directories should be focused on for best results. You will also have had a chance to have your Web site reviewed on the big screen with Mitch, as well as have a priority SEO action plan for you website that you can take home. The student has a good grasp of how to build link reputation and link popularity as well as an awareness of all of the ways that prevent you from being penalized accidently.

• Keyword Forensic Analysis
• Other Advanced Keyword Research Tips
• Semantic Search
• Resource Links

• Understanding How To Take Advantage of Themes

• What is IA
• Why Do IA
• 4 I/A Categories
• Labeling Systems
• Global Navigation System
• Local Navigation Systems
• Contextual Navigation Links
• Supplemental Navigation Systems
• Site Search
• Examples of Well Developed IA

• Google’s Venice Update
• Major Data Providers – Who powers whom?
• How to Submit to Top Data Providers
• About Universal Business Listing
• Rating Local Search Factors
• Business Listing Quality Guidelines
• More Google Quality Guidelines
• Google Local
• Google Local – Photos, Videos and More

• Optimizing Your Videos
• Video SEO
• Keywords for Video
• Video Sitemap
• Video Distribution

• Mobile SEO Strategies

• Duplicate Content Issues

• Crawler and Indexing Issues

• Each student is given a review for one of their sites on the big screen
• Multiple suggestions and guidance for improving your visibility
• Many new ideas and enhancements often originate from these sessions of high value brainstorming sessions
• Improving your click through ratios and improving business

By the end of Day 1, you will have a grasp of many more techniques that you can apply in highly competitive markets as you learn Advanced Keyword Forensics or how to tap into behavioral trends based on the last 90 days of search activity. You will learn how to quickly locate and tap into trends that 90% of most other Webmasters miss. You will learn techniques in creating compelling content that will cause your user to take action, as well as some important strategies dealing with the future issues connected with the personalization of search.

Advanced Day 2 – Google Day – A Day Dedicated To All Things Google!

• Paid Search
• Planning Your Paid Search Campaigns
• Google Adwords
• Google Display Ads
• Personalization of Search
• Google Plus
• Google Authorship
• Google Analytics Advanced
• Google Webmaster Tools
• Google Panda and Penguin Rollouts
• Measuring What’s Important: KPI’s
• Advanced Google Analytics

• Each and every attendee gets their Web site reviewed along with a group brainstorming which will give you many new ideas for visibility and exposure.
• Work around strategies for common design challenges
• How to Boost Compelling your Visitor Response Ratio (and Increase your ROI)
• After working so hard on gaining targeted traffic to your site, are there any usability issues that could hinder sales? After all, getting the traffic to your site is the first step, but converting that traffic to sales is your ultimate goal. Do you know how?

• Answer questions, and student progress evaluation

• Why do CI for SEO?
• More Reasons for CI
• How to Do Competitive Intelligence Analysis for SEO
• Off page Factors
• How to Analyze What You Collect

• Social Media Platforms
• Social Media Guidelines
• Social Media and SEO
• Measure Social Media Reach

• Schema.org and Google
• Schema.or Resources
• 5 Schema.org Applications

• Diagnosing Problems
• URL Canonicalization
• 301 redirects
• Crawler and Indexing issues
• Source code Validation

• Anatomy of A Sales Letter
• Components for Building Sales Copy by Component
• Examples by Category
• Student Worksheets and Examples

• Life After Google Panda Update
• Guidance on Writing Quality Articles
• Easy Ways To Find Markets For Your Articles
• Creative Commons

• Tips for Press Releases
• 9 Reasons to Optimize Your Press Releases

• New Customers the smartest Way
• Build A Genuine Reputation Right Now
• How To Convert Prospects to Clients by Establishing Credibility
• Steps for Building Powerful Proposals
• Building and Defining Your Business in the SEO Industry

• New Customers the smartest Way
• Build A Genuine Reputation Right Now
• How To Convert Prospects to Clients by Establishing Credibility
• Steps for Building Powerful Proposals
• Building and Defining Your Business in the SEO Industry

• Advanced SEO Certification Awards

By the end of Day 5, you will understand the ways to optimize a page in the minimal number of moves in a highly competitive market, while eliminating the guess work.

Advanced Competitive Intelligence will blow away many of the myths and misunderstandings of older, out-dated approaches. This session will teach you new ways to make solid judgment calls and understand how to perform accurate opportunity analysis as well as threat analysis to protect yourself, once you are at the top. You will understand exactly how and why the search engines are “grading on a curve” and how you can benefit (without having a team of mathematicians working for you.)

You will understand how to benefit from article marketing, working with news feeds and how to work with Blogs. You will also know learn a wealth of tips for starting a brand new SEO business right from scratch as well as enjoy discussion on pricing strategies, how to work with proposals and how to be uniquely different than all of your other competitors.

The 5-day SEO/SEM Training Workshop concludes with SEO Certification exams, plus once your class is over, you have the ongoing 6 Month Mentoring Program from Mitch Albert for ongoing support.

Earn 4.6 University Continuing Education Units (CEUs) from the University of Southern Mississippi by completing the Basic Training Workshop! Many employers will pay for workshops and seminars when they can be taken for CEUs.